Some Required Reading on New and Social Media
I've been hearing a lot from the Educommunicator community about how we can better use new and social media outlets to effectively disseminate our message. My gut tells me that we will be hearing a lot of that when the final tabulations of the Educommunicators survey are completed next week. So how do we keep learning?
* Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing. By Jim Tobin with Lisa Braziel
* Secrets of social media marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business. By Paul Gillin.
Personally, I use blogging, Facebook, LinkedIn, and Twitter. My blog (http://blog.eduflack.com) is focused exclusively on education improvement issues. My Facebook and Twitter accounts (linked together) focus primarily on my business and my professional interests, with some of the personal getting in there on weekends and throughout the week. And then LinkedIn is LinkedIn.
But I always wonder what else is out there and what mediums I can better use to help me and help my clients better communicate. Thanks to Educommunicators Board Member Paul Baker, we know have some great information to work with. Over at his blog (http://educationpr.org/), Paul has posted a number of reviews on books detailing new and social media opportunities. This includes:
* Secrets of social media marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business. By Paul Gillin.
* Toys to Tools: Connecting Student Cell Phones to Education. By Liz Kolb.
* Now is too late2: Survival in an Era of Instant News. By Gerald R. Baron.
* Web 2.0: A Strategy Guide. By Amy Shuen.
* Citizen Marketers: When People are the Message. By Ben McConnell & Jackie Huba.
I've asked Paul to share which of these is the "must read" to get us started. Hopefully, we've got a guest blog (or a reposting of the original review) on the topic from Paul coming in the near future.
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